Posts

Do We Need of SEO For a Website?

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SEO, or Search Engine Optimization, is essential for a website for the following reasons: Increased Visibility:  SEO helps improve the visibility of your website in search engine results pages. When your website ranks higher in search results, it is more likely to be clicked on by users, leading to increased organic traffic. Targeted Traffic:  SEO helps attract targeted traffic to your website. By optimizing your website for specific keywords and phrases relevant to your business, you can reach users who are actively searching for products or services like yours. Enhanced User Experience:  SEO involves optimizing various aspects of your website, including its structure, content, and design. By improving these elements, you can provide a better user experience, such as faster page loading speed, easy navigation, and relevant content, which can lead to higher user engagement and longer site visits. Credibility and Trust:  Websites that rank higher in search results are...

Google Analytics and Traffic Sources

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  GOOGLE ANALYTICS   Google Analytics is a free tool that provided by the google for doing SEO practices and marketing purposes. It helps the website owners to track various activities of the website like site visits, user’s interaction, bounce rate, number of users, session statistics, location of the users, device and browser information, traffic sources etc.   Traffic Sources   Traffic sources means the breakdown where the users found the website. In other words, from what source the users found the website . Traffic sources are of 5 types. They are:   (1)                     Direct Traffic   Direct Traffic refers to the visits occurred on a website when the user types the URL directly on their browser or through bookmarks.   (2)                  ...

Search Console and its Verification Methods

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  Search Console  Search Console, formerly known as Google Webmaster tool , is a free service offered by the Google. It is the basic tool that is used during SEO practice. It helps to measure site’s traffic, see keyword performances, fix various issues like title duplication, meta description duplication, its length etc. Google consider search console as a mock point. Because it acts as communicator between the user and the google.   All the SEO activities are done in a controlled form using this platform. The webmasters can easily target specific country, language, audience and also helps to fix various issues related to mobile compatibility, device compatibility and browser compatibility.   For verification, first copy the URL and go to the search console. After reaching the search console, there can see 2 options called domain and URL prefix. Paste the URL to the URL prefix as it is a subdomain. Click continue button and then click the property to verify...

SEO On-page Optimization

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  SEO On-Page Optimization On- page optimization in SEO is a practice that changes or optimize the title and other parts of the webpage to make the page easily available to the Google. In short, the overall optimization done inside the webpage is called SEO On-page optimization.   An HTML contains 2 main parts. That is, the head and the body part. The head part is comprised of title and meta description and the body part comprised of the content. To get a clear understanding about the webpage, the Google first identify the URL to get a hint about the webpage. Then the Google go through with the title, meta description and body part and make it clear that what kind of webpage it is. Snippet means a short description of a webpage that appears in the search result. Basic snippet consists of a URL, meta title and meta description. While searching in a mobile, a Favicon can also be seen in the snippet.   Methods of On-page optimization (1  (1)  Title ...

History and Evolution of Search Engine Optimization

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  HISTORY OF SEO   Search engine is a software that is invented to perform various web searches. Search engine optimization is defined as a procedure that enhance the quality of search results. Google is one of the most significant search engines that used widely. The history of SEO starts from the Google . The Google was developed by two students named Larry Page and Sergey Brin as a part of their PhD project. In the beginning, it was used as a subdomain under their university website and search results are send to the mail id of the needy within 24 hours. During the Al-Qaeda attack at World Trade Center everyone searched on the Google to know more about that building. But the search results were upsetting. Because the details about World Trade Center, world’s largest building of that time, was unavailable. This made the Google more disappointed. The engineers found that not all websites are crawlable.  Crawling means a procedure in which a program called bot sca...