Google Analytics and Traffic Sources

 


google analytics



GOOGLE ANALYTICS

 

Google Analytics is a free tool that provided by the google for doing SEO practices and marketing purposes. It helps the website owners to track various activities of the website like site visits, user’s interaction, bounce rate, number of users, session statistics, location of the users, device and browser information, traffic sources etc.

 

Traffic Sources

 

Traffic sources means the breakdown where the users found the website. In other words, from what source the users found the website. Traffic sources are of 5 types. They are:

 

(1)                    Direct Traffic

 

direct traffic

Direct Traffic refers to the visits occurred on a website when the user types the URL directly on their browser or through bookmarks.

 

(2)                    Organic Traffic

 

organic traffic

Organic Traffic means visiting a website through organic sources. Organic sources include the search engines like Google, Yahoo or Bing.

 

(3)                    Social Media Traffic

 

social media traffic

Social media traffic means the visits arrived on a website through the links from various social media platform.

 

(4)                    Referral Traffic

 

referral traffic

Referral traffic means the visits arrived on a website through the link or recommendation from another website.

 

(5)                    Ad Traffic

 

ad traffic

Ad traffic refers to the visits arrived through the ads on various websites, social medias or from other sources.

 

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