History and Evolution of Search Engine Optimization

 

seo



HISTORY OF SEO

 

Search engine is a software that is invented to perform various web searches. Search engine optimization is defined as a procedure that enhance the quality of search results. Google is one of the most significant search engines that used widely.

The history of SEO starts from the Google. The Google was developed by two students named Larry Page and Sergey Brin as a part of their PhD project. In the beginning, it was used as a subdomain under their university website and search results are send to the mail id of the needy within 24 hours. During the Al-Qaeda attack at World Trade Center everyone searched on the Google to know more about that building. But the search results were upsetting. Because the details about World Trade Center, world’s largest building of that time, was unavailable. This made the Google more disappointed. The engineers found that not all websites are crawlable. 

Crawling means a procedure in which a program called bot scans the web pages to grab the contents. Once the crawling is completed, it will take a snap shot of the page and save it to the database after categorizing it. This saving process is called Caching. The results are retrieved by a procedure called Indexing. To make this procedure happen, Google decides to provide a 32page guidelines called SEO starter guide to the web masters, the custodian of the web page. Thus began the era if SEO.

crawling caching indexing

EVOLUTION OF SEO

 

evolution of seo


In the beginning, Google used content specific. This means the ranking of the web page done according to the number of focusing keywords in the page. For getting the page ranked the web masters began to use unethical method called keyword stuffing. Key word stuffing is a black hat SEO technique where keyword is overused in the webpage.  To control this, Google changed its algorithm to Link specific where ranking is done according to the recommendation links received from other web sites. Each link is considered as recommendation votes. This was also unsuccessful, because, the website owners started to sell links to webmasters. So, the Google again decided to change its algorithm to Quality link specific where websites are ranked according to rating system called Page rank. The more the page rank the more the trust value is. Consequently, the webpages with high page ranks started to sell links to the needy. So, the Google introduced a new strategy called Passing the juice. This means passing the value of equity of one website to another through hyperlinks. To avoid the over transferring of equity to another pages Google brought a new attribute called “no follow”.

 

page rank

passing the juice


Google AdWords advertising programs 



During 2003 to 2008, Google was afraid of changing the algorithm. The reason was the Google had a service called Google AdWords or Google ads or Pay Per Click (PPC) where businesses can use this platform for advertising. Google attained growth and popularity through this. AdSense is a Google product that provides the websites owners to earn money by displaying Google ads on their websites. When the Google change its algorithm, it also resulted in changing the keywords of the websites and gradually the Google revenue started to fall.
google ads

User interaction and Bounce rate

2008-2009 was a period when personalized searches and suggestions were introduced and Google started to interact more with people. Ranking was done according to the user interaction. It was rated using Bounce rate. If the user visits a page and leave the page immediately without any interactions and uses another web page for more time, the bounce rate will be high. If the bounce rate is high the trust value will be less.  

 

bounce rate


By 2010, social media platforms like Facebook, Orkut got flourished and Google started to rank the web sites according to the influence of that page on these platforms.

 


Comments

Post a Comment

Popular posts from this blog

Google Analytics and Traffic Sources

Image
  GOOGLE ANALYTICS   Google Analytics is a free tool that provided by the google for doing SEO practices and marketing purposes. It helps the website owners to track various activities of the website like site visits, user’s interaction, bounce rate, number of users, session statistics, location of the users, device and browser information, traffic sources etc.   Traffic Sources   Traffic sources means the breakdown where the users found the website. In other words, from what source the users found the website . Traffic sources are of 5 types. They are:   (1)                     Direct Traffic   Direct Traffic refers to the visits occurred on a website when the user types the URL directly on their browser or through bookmarks.   (2)                  ...
Read more

Do We Need of SEO For a Website?

Image
SEO, or Search Engine Optimization, is essential for a website for the following reasons: Increased Visibility:  SEO helps improve the visibility of your website in search engine results pages. When your website ranks higher in search results, it is more likely to be clicked on by users, leading to increased organic traffic. Targeted Traffic:  SEO helps attract targeted traffic to your website. By optimizing your website for specific keywords and phrases relevant to your business, you can reach users who are actively searching for products or services like yours. Enhanced User Experience:  SEO involves optimizing various aspects of your website, including its structure, content, and design. By improving these elements, you can provide a better user experience, such as faster page loading speed, easy navigation, and relevant content, which can lead to higher user engagement and longer site visits. Credibility and Trust:  Websites that rank higher in search results are...
Read more

Search Console and its Verification Methods

Image
  Search Console  Search Console, formerly known as Google Webmaster tool , is a free service offered by the Google. It is the basic tool that is used during SEO practice. It helps to measure site’s traffic, see keyword performances, fix various issues like title duplication, meta description duplication, its length etc. Google consider search console as a mock point. Because it acts as communicator between the user and the google.   All the SEO activities are done in a controlled form using this platform. The webmasters can easily target specific country, language, audience and also helps to fix various issues related to mobile compatibility, device compatibility and browser compatibility.   For verification, first copy the URL and go to the search console. After reaching the search console, there can see 2 options called domain and URL prefix. Paste the URL to the URL prefix as it is a subdomain. Click continue button and then click the property to verify...
Read more