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Showing posts from June, 2022

Google Analytics and Traffic Sources

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  GOOGLE ANALYTICS   Google Analytics is a free tool that provided by the google for doing SEO practices and marketing purposes. It helps the website owners to track various activities of the website like site visits, user’s interaction, bounce rate, number of users, session statistics, location of the users, device and browser information, traffic sources etc.   Traffic Sources   Traffic sources means the breakdown where the users found the website. In other words, from what source the users found the website . Traffic sources are of 5 types. They are:   (1)                     Direct Traffic   Direct Traffic refers to the visits occurred on a website when the user types the URL directly on their browser or through bookmarks.   (2)                  ...

Search Console and its Verification Methods

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  Search Console  Search Console, formerly known as Google Webmaster tool , is a free service offered by the Google. It is the basic tool that is used during SEO practice. It helps to measure site’s traffic, see keyword performances, fix various issues like title duplication, meta description duplication, its length etc. Google consider search console as a mock point. Because it acts as communicator between the user and the google.   All the SEO activities are done in a controlled form using this platform. The webmasters can easily target specific country, language, audience and also helps to fix various issues related to mobile compatibility, device compatibility and browser compatibility.   For verification, first copy the URL and go to the search console. After reaching the search console, there can see 2 options called domain and URL prefix. Paste the URL to the URL prefix as it is a subdomain. Click continue button and then click the property to verify...

SEO On-page Optimization

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  SEO On-Page Optimization On- page optimization in SEO is a practice that changes or optimize the title and other parts of the webpage to make the page easily available to the Google. In short, the overall optimization done inside the webpage is called SEO On-page optimization.   An HTML contains 2 main parts. That is, the head and the body part. The head part is comprised of title and meta description and the body part comprised of the content. To get a clear understanding about the webpage, the Google first identify the URL to get a hint about the webpage. Then the Google go through with the title, meta description and body part and make it clear that what kind of webpage it is. Snippet means a short description of a webpage that appears in the search result. Basic snippet consists of a URL, meta title and meta description. While searching in a mobile, a Favicon can also be seen in the snippet.   Methods of On-page optimization (1  (1)  Title ...